The Charlotte Hornets are making a significant move by bringing their games back to free over-the-air television for local audiences. This marks the first time since the 2007-08 season that fans can tune in without a subscription, expanding access and excitement across various markets.

Unlocking Access: Hornets Games Now Available to All Carolinians

For the first time in over a decade, basketball enthusiasts in the Carolinas will have the opportunity to enjoy Charlotte Hornets games on free over-the-air television. This initiative, announced recently, is set to revolutionize how fans experience their favorite team, broadening the reach and fostering a stronger connection with the community.

Partnership Paves Way for Wider Accessibility

The collaboration between the Charlotte Hornets, Gray Media, Capitol Broadcasting, and Sports Southeast signals a new era of accessibility for sports fans. Through this partnership, five key games will be simulcast via the Palmetto Sports & Entertainment Network and other Gray affiliates, ensuring coverage throughout the Carolinas. In addition, Capitol Broadcasting Company will distribute these broadcasts in the Raleigh market.This strategic alliance aims to make Hornets games more accessible to a broader audience. The games will air on WSOC-TV Channel 9 and TV 64 in the Charlotte market, providing an unprecedented level of exposure. Fans no longer need to rely on cable subscriptions or streaming services to catch the action, as they can now simply turn on their televisions and enjoy top-tier basketball right from their living rooms.

Showcasing Major Matchups

The selected games feature some of the most anticipated matchups of the season. On January 27, the Hornets will face off against the Los Angeles Lakers, followed by a thrilling encounter with the LA Clippers on January 31. February 5 brings a clash with the Milwaukee Bucks, while the Dallas Mavericks visit on February 27. The highlight of the series comes on March 3, when the Golden State Warriors, led by Charlotte native Stephen Curry, take the court.These games not only promise high-quality entertainment but also offer valuable opportunities for fans to witness star players up close. Stephen Curry’s return to his hometown adds an extra layer of excitement, drawing attention from both locals and national audiences. The inclusion of such marquee matchups underscores the commitment to delivering premium content to viewers.

Strengthening Community Engagement

Shelly Cayette-Weston, the Hornets' president of business operations, expressed enthusiasm about the partnership. “We’re excited to partner with Gray Media’s Palmetto Sports & Entertainment Network to make our Sports Southeast broadcasts available to a wider audience across the Carolinas,” she stated. “As an organization, we remain committed to growing our fanbase, extending the reach of our TV audience, and making our broadcasts more accessible to all.”By embracing free over-the-air television, the Hornets aim to strengthen their bond with fans. This move aligns with the team's broader strategy to enhance community engagement and foster a deeper connection with supporters. Offering free access to these games demonstrates the Hornets’ dedication to inclusivity and their desire to bring the excitement of professional basketball to every corner of the Carolinas.

Looking Ahead: A Bright Future for Hornets Fans

The decision to broadcast games on free over-the-air television represents a pivotal moment for the Charlotte Hornets. It opens up new avenues for fan engagement and sets the stage for future initiatives. As the team continues to grow its presence in the region, this move serves as a testament to their commitment to innovation and accessibility.With each game offering a unique blend of talent and excitement, fans can look forward to an unforgettable season. The Hornets’ return to free over-the-air TV is not just a milestone for the franchise but a significant step towards building a stronger, more connected community of basketball enthusiasts.